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AW Rostamani Group Unveils New Renault Koleos At UAE’s First Coffee Rave In A Car Showroom

Arabian Automobiles Company (AAC), the flagship automotive company of AW Rostamani Group and the exclusive dealer for Renault in Dubai, Sharjah, and the Northern Emirates, made regional retail history with the UAE’s first-ever coffee rave in a car showroom, a high-energy celebration that marked the local launch of the new Renault Koleos at the Renault store on Sheikh Zayed Road.

The event also served as the official debut of Studio R, AAC’s newest platform, which reimagines automotive retail by blending music, art, and entertainment. Designed to bring people together through cultural experiences, Studio R signals a bold step toward transforming how customers connect with the Renault brand.

Guests were welcomed into something distinctly different as Studio R opened its doors with an electric coffee rave, powered by Emirates Coffee Co. and the sounds of Dubai’s No Filter DXB collective. The immersive atmosphere set the tone for the unveiling of the new Renault Koleos, capturing AAC’s intent to break convention and position the venue as one where creativity and community converge.

Commenting on the launch, Hussam Baghdadi, Senior Director at Arabian Automobiles Company, said: “Introducing the new Renault Koleos to local markets reflects our commitment to investing in what matters most to people across the UAE: design that inspires, technology that simplifies, and a level of comfort that meets market expectations. This model embodies Renault’s emphasis on aesthetics, offering more interior space and a distinctive road presence. ‘Think Wider’ is our invitation to customers to explore new possibilities in style, performance, and the way they experience every drive.”

He continued: “To celebrate this milestone, we introduced the UAE’s first-ever coffee rave inside a car showroom, a bold move that underscores our confidence in the market and our commitment to go beyond the conventional. The event paid tribute to Renault’s legacy and forward-thinking spirit, while introducing Studio R, a platform that transforms the showroom into a hub where culture, creativity, and community come together.”

The night’s star, the new Renault Koleos, demonstrates just how far Renault’s design DNA has advanced, inviting drivers to ‘Think Wider’ with its spacious, versatile cabin and responsive 2.0-liter turbocharged engine. This generation brings Renault’s evolving vision to life in a way that feels truly made for the UAE, pairing expressive style with day-to-day practicality.

Bold French design, everyday versatility

The new Renault Koleos immediately catches the eye with its bold stance, sculpted profile, and signature diamond-pattern grille. Customers can choose from five body colors, including the all-new satin urban grey and mineral copper, both of which reinforce the Koleos’ premium character. Step inside, and technology takes center stage. The new SUV boasts an openR panoramic interface with three integrated 12.3-inch displays stretching across the dashboard.

Meanwhile, generous rear legroom, heated, ventilated seats, and 589 litres of flexible cargo space bring the ‘Think Wider’ philosophy to life. Safety remains a core value. Renault’s Human First program adds 29 smart aids—among them, Level 2 semi-autonomous guidance, emergency lane keeping, and one-touch self-parking for tight urban spots. A 235 hp 2.0-litre turbo engine, paired with an eight-speed automatic and on-demand AWD, delivers confident performance across six selectable drive modes while preserving daily ease of use.

The new Koleos is now available at Renault of Arabian Automobiles stores in Dubai, Sharjah, and the Northern Emirates, with prices starting from AED 118,000. Customers can book a test drive by visiting their nearest showroom, calling 800-RENAULT, or heading to www.renault.ae. Read More

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AW Rostamani Group Unveils The World’s Largest INFINITI Centre In Dubai With A Multisensory Tribute To Innovation And Luxury

Arabian Automobiles Company (AAC), the flagship automotive company under AW Rostamani Group and the exclusive distributor for INFINITI in Dubai, Sharjah, and the Northern Emirates, has inaugurated the world’s largest INFINITI Centre on Dubai’s iconic Sheikh Zayed Road. The grand opening was a multisensory tribute to the INFINITI brand, attended by key dignitaries and industry leaders.

The prestigious event welcomed Hiromi Kakuta, Deputy Consul General of Japan; Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, CIS – Nissan & INFINITI; Albert Khreiche, Managing Director of INFINITI Middle East; and Mohammed Al Turki, Chief Luxury Ambassador of INFINITI Middle East. Hosting the evening were Tom Fux, CEO of AWR Automotive, and Hussam Baghdadi, Senior Director of Arabian Automobiles.

“Sheikh Zayed Road is a symbol of Dubai’s global transformation, and we’re proud to add to its legacy with the world’s largest INFINITI Centre. This space is designed for today’s discerning customer, offering a personalised and sensory journey that transcends the traditional dealership model and truly understands their evolving needs in the automotive landscape,” said Tom Fux, CEO of AWR Automotive.

“The UAE, particularly Dubai, has played an instrumental role in shaping the success story of INFINITI. With its visionary leadership, ambitious energy, and world-class infrastructure, this city is the ideal backdrop for reimagining automotive retail. And this new Centre is our way of honouring that ambition—with a space that is immersive, intuitive, and crafted around every customer touchpoint to deliver an unparalleled experience,” said Hussam Baghdadi, Senior Director of Arabian Automobiles.

“It is a point of immense pride for INFINITI Middle East to celebrate this milestone for the brand in the region,” said Albert Khreiche, Managing Director, INFINITI Middle East. “We thank our trusted partner, AW Rostamani, for their continued commitment to delivering exceptional experiences for our customers in Dubai, Sharjah and the Northern Emirates.”

INFINITE Night Sky: A Celebration of the Senses

Rooted in the belief that the most powerful experiences are those that engage all five senses, the INFINITI Centre celebration was a multisensory journey like no other. A constellation of artistry and innovation came to life through five luminaries – each a master of their craft and embodying the essence of INFINITI: Human, Daring, and Forward. Guiding this extraordinary experience was Peyman Al Awadhi, the main navigator of the event, whose presence seamlessly tied the narrative together and brought each sensory element to life.

Sight

Fashion designer Alaa Sarkis, who has dressed regional icons like the diva Haifa Wehbe, Safa Siddiqui of Dubai Bling, Syrian superstar Nour Ali and more, captivated guests with a striking visual showcase that blurred the lines between haute couture and conceptual artistry. His exclusive collection, created especially for the INFINITI event, celebrated the same elegance and forward-thinking that define the brand, turning fashion into a form of storytelling.

Taste

Guests indulged in a refined culinary experience curated by the acclaimed chef Reif Othman whose Reif Kushiyaki brand is a staple in MENA 50 Best Restaurants and the Michelin Guide. He was also voted as the winner of the Chef’s Choice Award in the MENA 50 Best 2022 and named one of Arabian Business’ Top 100 in 2023. Known for his modern Japanese creations, Chef Othman brought his bold flavors to the table, perfectly capturing the meticulous attention to detail and creative innovation that defines the INFINITI brand.

Sound

The soulful performance by singer, songwriter, and entrepreneur Layla Kardan provided an emotional soundtrack for the evening. Awarded Emirates Woman Artist of the Year and recipient of the Esquire Middle East Music Award, Layla’s performance echoed the brand’s refined yet daring spirit, leaving guests entranced by her voice and artistry.

Scent

Fragrance specialist and serial entrepreneur whose impact spans business, culture, and innovation, Mishaal Alireza introduced Rezaroma, the Middle East’s leader in scent marketing. He has helped shape signature fragrances for some of the most recognisable brands and destinations in the region. Guests were able to take home a whiff with a gift from Rezaroma and explore their scent lab at the event.

Touch

Beneath a sky full of limitless potential, attendees were invited to connect with their own infinite possibilities. By entering their birthdates at the interactive booth, guests received a personalised portrait of how the stars aligned on the day they were born—an empowering reminder that, like the stars of the evening, everyone has the potential to shine.

A New Era of Automotive Luxury in the UAE

At the heart of the Centre stands the all-new INFINITI QX80, a bold expression of modern Japanese luxury and powerful performance. The Centre features elegant VIP lounges, personalised consultation suites, and minimalist Japanese-inspired design elements—including a horizon divider, ambient lighting, and seamless digital interfaces—all crafted to elevate the customer journey.

This innovative space reflects the future of luxury automotive retail: immersive, personal, and inspiring at every turn.

AWR Automotive invites everyone to visit the new INFINITI Centre on Sheikh Zayed Road and discover a destination where design, innovation, and hospitality come together – featuring the latest INFINITI lineup, including the iconic all-new QX80.

Visit @infinitidxb and https://www.infiniti-dubai.com/ to learn more. Read More

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e& MOTB Opens With A Spectacular Weekend This DSF Season, Drawing Massive Crowds And Delivering Unforgettable Experiences

The highly anticipated e& MOTB, in partnership with e&, AW Rostamani Group, Commercial Bank of Dubai, Emarat, and talabat, opened the doors for its highly anticipated 12th edition at the iconic annual Dubai Shopping Festival (DSF), drawing large crowds and creating a buzzing atmosphere at the heart of Dubai Design District (D3). As part of DSF’s monumental 30th edition, the city’s favourite outdoor destination has cemented itself as a must-visit hub to discover the latest urban trends and unique street culture of Dubai’s local community and modern youth.

Organised by Dubai Festivals and Retail Establishment (DFRE), e& MOTB’s opening weekend saw audiences treated to electrifying performances by 

Saint

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Arabian Automobiles Celebrates Three Decades Of Partnership With Dubai Shopping Festival

Arabian Automobiles Company (AAC), the flagship automotive company of AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, proudly marks its 30-year partnership with the Dubai Shopping Festival (DSF), organised by Dubai Festivals and Retail Establishment (DFRE). Since its inception, AAC has been a steadfast supporter of DSF, which has grown into one of Dubai’s most iconic annual events and a cornerstone of the city’s economic and tourism success.

As part of the festivities, AAC and DSF are offering the Mega Raffle as an exciting opportunity to win and drive away in style with a Nissan X-Trail, X-Terra, Altima, Kicks, Patrol Safari, or the New Patrol SE Titanium, simply by purchasing a voucher from an authorised dealer to enter the raffle.

Hussam Baghdadi, Senior Director of Arabian Automobiles Company, said: “We are honoured to celebrate this 30th anniversary of the Dubai Shopping Festival, a landmark event that embodies the spirit of community and progress. Our enduring partnership reflects our commitment to supporting Dubai’s vision and contributing to initiatives that enrich the lives of residents and visitors alike.”

He added: “This year, our offers are especially attractive, ensuring buyers from all walks of life enjoy unmatched value. It’s our way of expressing gratitude to our customers for their trust and loyalty over the years.”

Abdalla Al Ameeri, AVP Raffles and Retail Promotions, Dubai Festivals and Retail Establishment (DFRE), commented: “We are thankful to our esteemed partners Arabian Automobiles Company for their support in delivering unparalleled experiences for our shoppers during this year’s landmark 30th anniversary edition of our flagship Dubai Shopping Festival. Their long-standing collaboration has been instrumental in advancing our shared vision to accelerate robust growth across Dubai’s thriving retail sector, while solidifying the city’s position as the world’s premier destination for world-class events, festivals, and experiences. Such strategic partnerships align seamlessly with our commitment to deliver on the objectives of the Dubai Economic Agenda D33 to make Dubai one of the best places to live, visit, and work.”

For those who miss out on the raffle prizes, there’s still an opportunity to take advantage of AAC’s year-end offers on popular Nissan models, including the Altima, X-Trail, Pathfinder, and the 2024 Patrol V8. These deals offer savings of up to AED 75,000 and a five-year warranty, ensuring customers enjoy exclusive benefits and an exceptional experience with every purchase.

For more information on DSF promotions, visit your nearest Nissan of Arabian Automobiles showroom in Dubai, Sharjah, or the Northern Emirates. Alternatively, explore nissan-dubai.com or call 800-NISSAN (800-647726). Read More

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Audi, Al Nabooda Automobiles Celebrates The Middle Eastern Debut Of Singin’ In The Rain At Dubai Opera

Audi, Al Nabooda Automobiles is delighted to announce its collaboration with Dubai Opera for the Middle Eastern debut of the iconic musical Singin’ in the Rain. Opening on November 30, 2024, and running until December 14, 2024, this highly anticipated production brings the charm and glamour of Hollywood’s Golden Era to the UAE.

This spectacular stage adaptation of the MGM classic, directed by Jonathan Church and featuring choreography by Andrew Wright and set design by Simon Higlett, tells a story of love, laughter, and the dawn of the “talkies.” Guests will enjoy iconic hits like Good Morning, Make ’em Laugh, Moses Supposes, and Singin’ in the Rain. Live rain showers on stage add an extra layer of magic, ensuring an unforgettable experience for all attendees.

As part of the festivities, visitors can explore a stunning showcase of the all-new fully electric Q6 e-tron, a premium model that exemplifies cutting-edge design and performance. This showcase will provide the perfect backdrop for picture-perfect moments throughout the event.

The show opens on November 30, 2024, at 8:00 PM, with performances running until December 14, 2024.

Don’t miss this extraordinary celebration of art, culture, and innovation. Share your moments on Instagram by tagging @audialnabooda.

For more information, visit www.audi-dubai.com. Read More

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Dubai South and Evocargo Drive Innovation In UAE’s Autonomous Vehicle Sector With Successful First-Stage Trials

Dubai South, the largest single-urban master development focusing on aviation, logistics, and real estate, announced the successful completion of the first stage of the UAE’s autonomous vehicle trials in partnership with Evocargo. The trials were carried out on a set route in a closed area of the Dubai South Logistics District.

During the trials Evocargo checked and validated hardware, software, and reliability of its unmanned electric truck, the EvocargoN1, for future service in the Logistics District. Autonomous navigation on a predefined route was tested with special emphasis on safety in mixed traffic scenarios involving interaction with other participants like automobiles, trucks and pedestrians. The tests measured success of the Evocargo N1 in object detection, accident prevention, collision avoidance with moving obstacles and emergency stops.

The truck’s autopilot system was put through its paces in a full range of manoeuvres (parking, reverse parking, turning and reverse turning). Functionality of the Control centre (route management, remote monitoring and control) was also tested. No failures or potentially hazardous incidents were reported by any parties during the series of tests.

Additionally, Evocargo prepared a comprehensive report of trial results across two stages, in the second of which the Evocargo N1 platform carried out freight transportation tasks on a standard route in a closed area. The platform’s ability to respond to its surrounding environment in mixed traffic was extensively tested and met high validation standards.

In his comments, Mohsen Ahmad, CEO of the Logistics District – Dubai South, said: “We are proud of this groundbreaking milestone, which is a testament to Dubai South’s commitment to aligning with the wise leadership’s vision of establishing Dubai as a global logistics powerhouse. Our collaboration with Evocargo reinforced the UAE’s position in the industry and set a progressive stage for significant advancements within the regional logistics sector. As we look to the future, autonomous vehicles will play a pivotal role in revolutionising the industry, enhancing efficiency, and reducing the overall carbon footprint to create a sustainable and technologically advanced logistics infrastructure that will benefit Dubai and the UAE.At Dubai South, we are committed to providing state-of-the-art infrastructure and advanced services to enable our partners to push the boundaries of innovation and drive growth.”

Ahmed Al-Ansi, CEO of EvocargoAutonomous Logistic Services, said:“Evocargo’s autonomous vehicle trials in the UAE demonstrate the company’s objective to be a reliable provider of efficient logistics services in the region. The trials aim to attract new customers and investments in the GCC countries, which are on track for world leadership in innovative tech. We are proud to be a pioneer and one of the first commercial suppliers of cutting-edge services in cargo transportation based on our own electric unmanned vehicles. Evocargo is always open to collaboration with new partners and committed to shaping a sustainable future.”

Dubai South and Evocargo agreed to carry out the UAE’s first autonomous electric vehicle trials in a memorandum of understanding signed in December 2022, in line with the UAE’s commitment to build a sustainable future for the region.

The initiative is an important part of Dubai’s long-term concept transform 25% of total transportation in the emirate autonomous by 2030. The Dubai Autonomous Transportation Strategy is expected to bring annual economic revenues of AED 22 billion spread across several sectors. Dubai’s world-class innovative technology solutions have been designated by the United Nations as a role model for a smart, sustainable, and resilient city, making it the ideal location for this initiative. The project is expected to be among the first of its kind worldwide, marking a significant milestone in the future of mobility.

Launched in 2006 as a Dubai Government project, Dubai South represents a rapidly emerging, master-planned city covering 145 square kilometres. Positioned as a major contributor to the social and economic growth of Dubai and the United Arab Emirates, Dubai South is a global commercial and residential hub, offering business-friendly free-zone benefits and a diverse range of mixed-use and residential communities to suit different lifestyles.

Evocargo is a pioneering company and among the first in the world to successfully launch autonomous logistics services for industrial premises. The company has over 60 protected inventions and technologies, its own production base and major partners around the world.The logistics service provider Evocargo is focused on designing and providing innovative services based on electric autonomous transportation platforms that can transport up to six EUR-pallets (2 tons of cargo) over distances up to 200 km. Broadcasting the future and reflecting today’s market demands, a multi-vehicle solution using Evocargo AVs reduces costs by up to 37% compared with conventional vehicles. Read More

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Link Building Cheat Sheet

Every SEO specialist has to know all the tricks and tips for effective link-building.

  1. Understand Link Types
  • Backlinks (Inbound Links): Links from other websites to your site.
  • Internal Links: Links within your own website from one page to another.
  • External Links: Links from your website to other websites.
  1. Quality Over Quantity
  • Focus on acquiring high-quality links from reputable and relevant websites.
  • Avoid spammy or low-quality links, as they can harm your SEO.
  1. Content Creation
  • Create High-Quality Content: Informative, valuable, and unique content is more likely to attract links.
  • Infographics and Visuals: These are often shared and linked back to your site.
  • Guides and Tutorials: Comprehensive guides can attract backlinks from sites that reference your work.
  1. Outreach Strategies
  • Guest Blogging: Write articles for other websites in your niche and include a link back to your site.
  • Influencer Outreach: Connect with influencers in your industry and ask them to share or link to your content.
  • Broken Link Building: Find broken links on other sites and suggest your content as a replacement.
  1. Utilize Social Media
  • Share your content on social media platforms to increase visibility and the chance of getting linked.
  • Engage with your audience to build relationships that can lead to link opportunities.
  1. Competitor Analysis
  • Analyze Competitor Links: Use tools like Ahrefs or Moz to see where your competitors are getting their backlinks.
  • Target Similar Opportunities: Identify and pursue the same or similar sites for backlinks.
  1. Directories and Listings
  • Submit your website to reputable directories and listings.
  • Ensure these directories are relevant to your niche and have a good reputation.
  1. Monitor and Analyze
  • Use SEO Tools: Tools like Google Analytics, Ahrefs, and SEMrush can help track your backlinks.
  • Analyze Results: Regularly check the performance of your link-building efforts and adjust strategies accordingly.
  1. Avoid Black Hat Techniques
  • Do Not Buy Links: Purchasing links can lead to penalties from search engines.
  • Avoid Link Farms: These are groups of websites created solely for the purpose of link building and are frowned upon by search engines.
  • No Automated Link Building: Automation can lead to spammy links and penalties.
  1. Anchor Text Optimization
  • Diverse Anchor Texts: Use a mix of branded, exact match, partial match, and generic anchor texts.
  • Avoid Over-Optimization: Too many exact match anchor texts can look unnatural and harm your SEO.

Tools for Link Building

  • Ahrefs: For backlink analysis and competitor research.
  • Moz: For tracking link-building efforts and analyzing domain authority.
  • SEMrush: For comprehensive SEO and link-building strategies.
  • BuzzStream: For managing outreach and relationships.
  • Hunter.io: For finding email addresses for outreach.

Best Practices

  • Consistency: Regular link-building efforts yield the best results.
  • Ethical Practices: Always follow search engine guidelines to avoid penalties.
  • Networking: Build relationships within your industry for better link opportunities.

Conclusion

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10 Hacks For Building Back Links

Here are ten effective hacks for link building:

  1. Create High-Quality Content: Develop content that is valuable, informative, and engaging. Quality content naturally attracts backlinks from other websites.
  2. Guest Blogging: Contribute guest posts to reputable websites within your industry. This allows you to include a link back to your site in the author bio or within the content itself.
  3. Broken Link Building: Find broken links on other websites within your niche and offer your own content as a replacement. This provides value to the website owner while earning you a backlink.
  4. Resource Page Link Building: Identify resource pages in your industry and reach out to the website owners to suggest your content as a valuable addition. This can lead to high-quality backlinks.
  5. Skyscraper Technique: Find popular content within your niche, create something even better, and reach out to websites linking to the original content to suggest they link to yours instead.
  6. Utilize Social Media: Share your content on social media platforms to increase its visibility and encourage others to link to it.
  7. Collaborate with Influencers: Partner with influencers or industry experts to create content together. Influencers can share the content with their audience, potentially resulting in backlinks.
  8. Create Infographics: Design visually appealing infographics with interesting data or statistics. Infographics are highly shareable and can attract backlinks from other websites.
  9. Monitor Brand Mentions: Use tools to monitor mentions of your brand online. When your brand is mentioned without a link, reach out to the website owner and politely ask for a link to be added.
  10. Build Relationships: Cultivate relationships with other website owners, bloggers, and influencers within your industry. Building genuine connections can lead to organic link opportunities.

Remember, link building should always focus on providing value to both

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Link-Building Essentials For SEO

At GuestPosts.biz, we believe that link-building remains a fundamental aspect of SEO. Here are some essential best practices:

  1. Quality Content Creation: Creating valuable, relevant, and engaging content is the cornerstone of effective link-building. Content that offers unique insights, solves problems, or entertains naturally attracts links from other websites.
  2. Guest Blogging: Contributing high-quality guest posts to authoritative websites in your industry can earn you valuable backlinks. Ensure that the content you provide is relevant and adds value to the host site’s audience.
  3. Broken Link Building: Identify broken links on other websites within your niche and offer your content as a replacement. This strategy helps you acquire links by providing a solution to a problem the site owner may not have noticed.
  4. Resource Link Building: Create comprehensive guides, tutorials, or resources within your niche that others find valuable and reference frequently. These resources can attract organic backlinks over time.
  5. Outreach and Relationship Building: Establish relationships with influencers, bloggers, and webmasters in your industry. Engage with them on social media, comment on their blogs, and reach out with personalized pitches for collaboration or content promotion.
  6. Social Media Promotion: Share your content across social media platforms to increase its visibility. While social shares themselves may not directly impact your site’s search rankings, they can amplify your content’s reach and attract natural backlinks.
  7. Internal Linking: Ensure that your website’s internal linking structure is optimized. Internal links help search engines understand the hierarchy and relevance of your content while also distributing link equity throughout your site.
  8. Directory and Local Listings: Submit your website to reputable online directories and local listings relevant to your industry. These platforms can provide valuable backlinks and improve your site’s visibility in local search results.
  9. Skyscraper Technique: Identify high-performing content within your niche and create even better, more comprehensive versions. Reach out to websites that linked to the original content, informing them of your improved version and suggesting they link to yours instead.
  10. Monitor and Analyze Backlinks: Regularly monitor your backlink profile using tools like Google Search Console, Ahrefs, or Moz. Identify any toxic or low-quality backlinks and disavow them to maintain a healthy link profile.

Remember,

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Hamdan Bin Mohammed Leads Dubai Run As 226,000 People Take Part In World’s Largest Community Fun Run

This morning, Dubai witnessed an extraordinary display of community spirit as His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai, led more than 226,000 participants in the fifth edition of Dubai Run, presented by Mai Dubai. Marking the conclusion of the Dubai Fitness Challenge (DFC) 2023, the event has consolidated its position as the world’s largest community fun run, surpassing last year’s numbers.

In a remarkable display of unity, HH Sheikh Hamdan bin Mohammed, together with UAE astronauts Dr. Sultan Alneyadi and HazzaaAlmansoori, joined the wider community on the 10km route to show their shared passion for fitness. Joining the run were also Dr. Al Neyadi’s fellow Expedition 69 crew members from his historic mission aboard the International Space Station, including American astronauts Stephen Bowen, Warren Hoburg, and Francisco Rubio, as well as Russian cosmonauts Sergey Prokopev, Dimitrii Petelin, and Andrei Fediaev. Their presence and participation served as a powerful testament to the transformative power of embracing a healthy lifestyle, acting as true inspirations to all.

At the launch of the fifth edition of the Dubai Run,astronaut Dr. Al Neyadi presented the Dubai Fitness Challenge flag to HH Sheikh Hamdan bin Mohammed. The gesture symbolises appreciation for His Highness’ unwavering commitment to the wellbeing and happiness of the Dubai community by encouraging the adoption of sports as a crucial element in preserving human health.

DFC Flag in Space

Dr.Al Neyadihad carried the Dubai Fitness Challenge flag during his historic six-month journey aboard the International Space Station, marking the longest voyage undertaken by an Arab astronaut. This symbolic act aimed to reiterate the significance of daily exercise and an active lifestyle in the UAE. As the flag floated gracefully in the weightlessness of space, against the backdrop of planet Earth, it served as a powerful testament to the indomitable spirit of exploration and the global pursuit of health and well-being.

Giant Running Track

Captivating participants from all walks of life, the iconic Sheikh Zayed Road was transformed into a giant running track, providing an epic opportunity to experience Dubai like never before. As the participants set off, the energy was palpable, with an overwhelming sense of camaraderie and determination filling the air.

Catering to runners of all levels, Dubai Run offered two distinct routes that ensured every participant had an unforgettable adventure. The first was the exhilarating 10km Sheikh Zayed Road route, where participants could push their limits while surrounded by some of the city’s most iconic landmarks – a thrilling challenge that allowed runners to conquer the urban landscape and create lasting memories. There was also the 5km Downtown course, which presented a wonderful opportunity for families and friends to come together and embark on a memorable journey through the heart of the city. It was a route filled with camaraderie, laughter, and shared moments, strengthening bonds and creating cherished experiences.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said:“We are thrilled to witness the overwhelming success of this year’s Dubai Run, presented by Mai Dubai. The participation of hundreds of thousands of people from diverse backgrounds truly reflects the spirit of unity and inclusivity that Dubai embodies. Transforming Sheikh Zayed Road into a giant running track and showcasing Dubai’s iconic landmarks added an unparalleled charm to the event. We are proud to see Dubai Run cement its position as the world’s largest community fun run, and extend our gratitude to everyone who contributed to its resounding success.”

Al Khaja added that under the visionary leadership of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai has become a beacon of health, wellness, and community engagement. “HH Sheikh Hamdan’s participation today, plus his unwavering commitment to promoting an active lifestyle and fostering a sense of unity among the people, has been a true inspiration to us all. As we celebrate the achievements of this year’s Dubai Run, we also eagerly look forward to the future, where we aim to inspire even more individuals to embrace an active lifestyle and contribute to the vibrant tapestry of Dubai’s community.”

His Excellency Saeed Hareb,

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Meronk Excited To Launch 2024 Race To Dubai Campaign

Adrian Meronk is excited to build on an historic 2023 campaign as the 2024 Race to Dubai begins at the Fortinet Australian PGA Championship.

The Pole, who won three times last season, including the ISPS HANDA Australian Open which he will defend next week, will have the honour of hitting the opening tee shot of the new DP World Tour campaign at Royal Queensland Golf Club in Brisbane.

He followed his victory in Australia with further success at the DS Automobiles Italian Open and Estrella Damm N.A. Andalucía Masters, finishing a career-high fourth on the Race to Dubai Rankings in Partnership with Rolex and securing dual membership on the PGA TOUR for the 2024 season.

The 30-year-old will tee it up in the company of former World Number One and 2013 Masters Tournament winner Adam Scott, who won the Australian PGA Championship in 2013 and 2019, and PGA TOUR winner Cameron Davis.

He is also joined in the field by 2023 Ryder Cup victor Robert MacIntyre and a number of recent DP World Tour winners, including Dan Hillier, Ryo Hisatsune and Tom McKibbin.

As well as getting the 2024 Race to Dubai under way, the Fortinet Australian PGA Championship is the first event of The Opening Swing, the first of five new ‘Global Swings’ of the season. The Opening Swing incorporates the first six events on the DP World Tour’s Global Schedule, concluding with the AfrAsia Bank Mauritius Open.

Each of the five swings will have individual Swing Rankings, and each champion of the Rankings will earn US$200,000 from an overall US$1,000,000 bonus pool. The leading member from The Opening Swing, not otherwise exempt, will qualify for the Hero Dubai Desert Classic, the first Rolex Series event of the season.

Player Quotes

Adrian Meronk: “It’s great to be back in Australia.  Obviously I have great memories from last year.  I always love coming to Australia.  To be honest, I’m a little bit tired after a long season but I made my commitments to come back, so I’m happy to be here and play two weeks.

“Obviously next week I will be defending my trophy from last year, so very excited, very special about that and also I checked my stats on the app and tomorrow’s going to be my 100th tournament in my career, so it’s going to be another special moment for me.

“The (ISPS HANDA Australian Open) win gave me a lot of confidence, playing with Adam (Scott) and Min Woo Lee in front of the home crowds in Australia. It was a really tough task for me, but to be able to get it done in front of them, beating the best players in Australia, that was a confidence boost for me as well going forward. So that win gave me a lot of good memories, momentum and confidence going into the rest of the season, which I think I used.”

Robert MacIntyre: “I enjoy coming down here. I get to see family I’ve not seen for quite a long time. Obviously, the golf courses are great, as well as this one. It’s an old-school track. Small green complexes, a good, old-fashioned golf course.

“I play an aggressive style of golf. If I can get it off the tee well, it gives me opportunities. But the greens are still firm, they’re a little slow, but still firm enough where you can’t get aggressive with certain pin positions. I’m just looking forward to getting this week going.

“I’m a little jetlagged, but my golf game has been good. Struggled a little bit in Sun City; the golf course is so unique. Last week in Dubai I played well, a few things let me down but we’ve tried to tweak that this week. It’s really just trying to recover, get some sleep and be ready for that 06:10 tee off.”

Adam Scott: “I think it’s always great when we have most or all of our local players playing, and that’s the case again. I think there’s a strong sense of obligation and pride for us to come back and play and it’s always nice to see some internationals come down.

“But it’s incredibly helpful as well that it’s co-sanctioned with the DP World Tour and we get some of their players to come down – Bob MacIntyre being here is huge, given he was on the winning Ryder Cup team and how big of an event that is.

“I think generally guys want to come down to Australia because it’s a great place and they get to play and probably stay a little bit extra and have a holiday and hopefully go back and tell people that they’ve had a great time.” Read More

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e& Enterprise Deploys EngageX Solutions For Audi From Al Nabooda Automobiles

e& enterprise today announced the successful implementation of its engageX solutions for Audi from Al Nabooda Automobiles to automate their customer service support over digital channels.

The deployment is in line with e& enterprise’s mission to drive digital transformation for companies across industries, creating business value by designing, delivering, and operating innovative digital solutions.

By streamlining communication processes and automating customer service support operations through the integration of digital communication channels, engageX will enable Audi’s goal to stand out in the market by enhancing the entire customer experience.

The integration will allow Al Nabooda Automobiles to provide a wide range of activities to its Audi customers through digital channels, such as new and used vehicle inquiries, test drive bookings, vehicle service reservations, and communication with sales or service advisors.

Miguel Angel Villalonga, CEO,  e& enterprise Cloud, said: “At e& enterprise, our innovative approach and expertise in building customised multi-channel communication systems across all sectors allow us to provide cutting-edge solutions for our customers. We look forward to collaborating with Audi from Al Nabooda Automobiles on their digital transformation journey, leveraging our expertise to deliver intelligent and automated customer experiences.”

K. Rajaram, CEO of Al Nabooda Automobiles, said: “We are delighted to adopt for Audi e& enterprise’s engageX solution, which allows us to integrate the digital channels for a unified and hassle-free customer experience. It ensures seamless journey for our customers in sales and after-sales. It is a significant step towards our commitment to delivering exceptional customer service through innovation.”

engageX solutions by e& enterprise is a leading Communications Platform as a Service (CPaaS) ecosystem that offers customised multi-channel communication to enhance customer engagement and accelerate digital transformation. The CPaaS ecosystem provides real-time capabilities for seamless customer experiences and empowers businesses to create unique customer journeys and drive success. Read More

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