Category: news
With the UAE progressing numerous Green Mobility initiatvies, including the Dubai Clean Energy Strategy and a Federal Government decree to convert 20% of public sector car fleets to EVs in-line with national aims to have 42,000 EVs on the country’s streets by 2030, the UAE currently boast more than 250 charging stations for EVs – making the Emirates the world’s leading nation for EV charging stations per capita.
#NOFILTERDXB – a redefined edition of Dubai World Trade Centre’s popular Dubai International Motor Show – is embracing the automotive industry’s shift to sustainable practices with a showcase of the next-generation EV and hybrid vehicles that will contribute to national Green Mobility targets in the event’s ‘Go Electric’ showcase.
Bringing a major regional launch to #NOFILTERDXB, Arabian Automobiles – the flagship company of the AW Rostamani Group and the exclusive dealer for Nissan in Dubai, Sharjah and the Northern Emirates – is showcasing Nissan’s first-ever EV crossover, the Nissan Ariya, which is likely to hit UAE streets in the middle of next year.
Michel Ayat, CEO of AWR Automotive, said: “As part of our continuing mission to align with the Dubai Clean Energy Strategy to make public transport emission-free by 2050, it gives us great pride to leverage #NOFILTERDXB to showcase the Nissan Ariya, which seeks to deliver the brand’s promise of innovation and excitement that is accessible to everyone. Dubai is exemplary in its vision of becoming a smart city, investing in infrastructure and providing financial advantages to EV drivers to promote electric mobility. As the pioneer that took electric cars to the global mainstream, Nissan is again breaking the mold in designing and building EVs with the Ariya.”
Elsewhere, BMW is showcasing the recently launched iX – the manufacturer’s battery-electric mid-size luxury crossover SUV. With dual BMW electric motors, fifth-generation eDrive technology and the latest electric all-wheel drive system, the new BMW iX offers a range of over 600 km while delivering sports-car levels of acceleration. With over 500hp, the BMW iX powers from 0 to 100 km/h in less than five seconds.
Arsal Hassan, Head of PR and Marketing, BMW AGMC, said:“Recently we have seen the Government of Dubai taking further steps towards its Green Mobility Strategy, supporting the growing market demand for electric vehicles with an increase in electric charging stations around the city. We at AGMC are thrilled to be taking a part in progressing towards a greener, more sustainable future with the introduction of vehicles like the BMW iX”.
Also at #NOFILTERDXB, Mercedes-Benz is displaying the all-electric EQS, the first premium saloon from Mercedes-EQ to be designed from scratch as an electric car. With a maximum range of up to 785 kilometres, the EQS is a complete reimagining of the S-Class sedan and is packed with advanced tech under the hood and in the cabin.
“We are excited to participate at #NOFILTERDXB and showcase our new entry into the all-electric car market – the luxurious EQS. Sustainability is becoming a central component of our brand philosophy and an essential aspect of our corporate strategy. The EQS meets the demands of today and is a perfect example of how the future of large electric luxury saloons will look like. At a time where the UAE is spotlighting both sustainability and mobility through the EXPO 2020 Dubai, we are excited to work with Dubai World Trade Centre to showcase the best in both of those fields at #NOFILTERDXB,” said Ivo A. Kapitzki, General Manager, Gargash Mercedes-Benz.
Trixie LohMirmand, Executive Vice President, Events Management, DWTC, continued: “#NOFILTERDXB is part of nationwide celebrations to mark the UAE’s Golden Jubilee, so it is only right that we spotlight the EV and hybrid vehicles that will empower the UAE’s Green Mobility targets. As the UAE takes on an increasing role as a world leader in sustainability and sustainable practices, as evidenced by the country’s selection as host for COP28 in 2023,#NOFILTERDXB boasts a range of new-to-market EV and hybrid vehicles pushing the boundaries of sustainable transport.”
#NOFILTERDXBruns 24 – 27 November at Dubai Harbour. Tickets are priced from AED60 and are available at Platinum List. With public transport to and from Dubai Harbour highly recommended, Careem discounts can be availed via the promo code NOFILTERDXB. For more visit and parking information, please visit www.nofilterdxb.com.
Automobiles will be at the heart of this golden jubilee celebration and Gargash Motors will mark the occasion with the launch of Mercedes-AMG G 63 UAE GOLDEN JUBILEE Edition. Only 50 of the cars will ever be made. Another Golden Jubilee highlight of #NoFilterDxb will be the region’s largest publicDubai Supercar Parade, on Saturday, Nov 27thfrom 8.30 a.m.The Dubai Supercar Parade will see some of the world’s most sought-after supercars rolling down the streets of Dubai, starting from Dubai Harbour, going around JBR, behind JLT and back at Dubai Harbour, where the cars will remain on display for public viewing at #NoFilterDxb.
But this edition isn’t just an automotive event, far from it. You can experience street culture from Youbutterfly’s Kanye LV Jaspers signed during the YEEZUS tour, up close with exciting Art – a special Banksy piece, the ultimate battle for the best street artist and indulge in luxury at the Watch Lounge and experience the sophistication of time from the likes of Frank Mueller and Maurice De Mauriac.
#NofilterDxb runs on the closing weekend of the Dubai Fitness Challenge, and will present a range of sporting activities for visitors to experience, including the region’s first-ever floating football pitch by Adidas, padel tennis pop-ups, 3×3 basketball courts, Crank’s night cycling and skateboarding displays.
The global motoring industry continues to reel from the challenge of the semiconductor chip shortage that has disrupted the supply chain. Interest and demand in motoring remains high in the region and curiosity in electric cars is increasing. In keeping with the UAE’s love for the Motoring sector and tomark nation’s 50th anniversary, #NoFilterDxb is collaborating with its Motoring partners to present an urban lifestyle festival and provide a much-awaited experiential event to engage the enthusiasts. The glorious November skies and theiconic Dubai Harbour, the largest marina in the region,present the perfect backdrop for this occasion.
“We are evolving from the traditional Motor Shows format and taking #NoFilterDxb outdoors to be a completely experiential and immersive festival. We have curated experiences in motoring from drifting, bike stunts, buggy thrills to lifestyle Street Culture, Art, Fashion, Sports, Fitness and more to capture and reflect the attractive lifestyle of UAE. We have completely utilized all the space at Dubai Harbour for this commemorative edition of #NoFilterDxb as we promise an experience like no other. 80% of the space is dedicated to interactive activations that audience can participate in”, said Trixie LohMirmand, Executive Vice President, Events Management, DWTC.
Keeping to a new format, #NoFilterDxb will deviate from the predictable motor show formats of replicating car show rooms at an event. Through close collaboration with participating distributors and brands, the event will present a select line-up of name plates and models. This collaboration reflects the marketing priorities of the auto makers and distributors as they re-calibrate their strategies to align with new market dynamics and consumer demand.
The festival will see the presentation of the New Range Rover, the first ever SUV from Aston Martin, the first big showing of the recently launched iX electric from BMW and other automotive marques like Bugatti, Lamborghini, Bentley, Nissan, INFINITI and more.
“As a luxury brand, we are delighted to collaborate with #NoFilterDxb to celebrate the Motoring Industry in this experiential festival and on a momentous occasion like the UAE’s Golden Jubilee and are excited to showcase some of the latest models from the brand,” said Ivo A. Kapitzki from Gargash Mercedes-Benz.
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Samsung Electronics Co., Ltd. today announced that it had reaffirmed its position as a top-five brand in Interbrand’s Best Global Brands 2021.
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Eng. Major General Mohamed Saif Al Zafin, Assistant Commander-in-Chief for Operations Affairs at Dubai Police, commented “We applaud the partnership with Al Nabooda Automobiles and Audi with the provision of high-end vehicles that will improve traffic police performance and help Dubai Police achieve its strategic objective of maintaining roads safety and security”.
Carsten Bender, Managing Director Audi Middle East said of the deal “We are thrilled and proud about the Dubai Police’s decision to utilize 100 A6 models in their incredible fleet. We would like to extend our sincere congratulations to our partners at Al Nabooda Automobiles for making this happen. The facilitation of this partnership marks a great milestone for Audi in the UAE and we look forward to a continued strengthening of our business ties in the region.”
K.Rajaram, CEO Al Nabooda Automobiles, added “we are immensely honoured to continue our longstanding partnership with Dubai Police, with the latest addition to their fleet. The 100 units Audi A6 45-TFSI are equipped with the latest technology to serve the Force’s operations and endeavours in securing our roads”.
Mr Rajaram continued, “Our partnership with Dubai Police is not limited to supporting its traffic patrol fleet, but also covers our cooperation across many initiatives that drive awareness in our society on critical issues of traffic safety. We trust that these new vehicles will contribute to the performance of the Dubai Police its important community service operations across the Emirate”.
The Audi A6 45-TFSI generates 245 horsepower and 370 Nm of torque. The A6 is available across all Audi Al Nabooda showrooms in Dubai and Northern Emirates. For more information visit: audi-dubai.com
Cinderella September 3
This musically-driven bold new take on the traditional story follows heroine Camila
Mary Ronayne launches her highly anticipated solo exhibition at HOFA Gallery, London on the 16 – 29 September2021.
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On Wednesday 28 July 2021, at 11 am (UAE time), ONLY webinars will be hosting a webinar titled, ‘Making the Leap From Winner to Champion’.
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Embodying the new Nissan brand identity, the revamped service center presents a seamless customer experience across all touchpoints through optimized facility design, service process and digital environment.
“The roll-out of the Nissan Retail Concept by Arabian Automobiles marks a key milestone for the Nissan brand in the region. It brings together an integrated retail offering and a new-generation space design to provide an optimized customer experience.As our customer lifestyles and expectations continue to evolve, this holistic approach to our retail experience allows us to showcase the breadth of our proposition, bringing us closer to creating a globally consistent brand experience. We are confident that together with our partners we can deliver on our promise of delivering exciting automotive retail experiences to our customers from across the region,” said Thierry Sabbagh, Managing Director of Nissan Middle East.
“As a leading distributor of Nissan in the region, we have continuously delivered upon our commitment of exceptional service. Our new concept service facility is designed with innovative approach to take the customer experience to a new level. We invite you to visit our service facility and experience our newly designed space,” said Salah Yamout, COO of Arabian Automobiles Company.
The new service center is home to 76 working bays, 8 Washing bays and around 300 parking bays, servicing more than 200 vehicles daily. The modernized service center features digital tablets to integrate the customer journey online and offline, integrates AAC’s signature 60-minute express servicing. Also present are revamped consultation areas and a lounge for customers servicing their vehicles, where they can oversee the bay area.
To experience the next generation in the vehicle purchasing journey, customers are invited to visit the revamped SZR Nissan service center, from 07 am until 8 pm every day except Fridays. For more information, customers can call 800NISSAN or visit the website Nissan-dubai.com.
