Cooler mornings are coming. Campsites are filling up. The roads out of the city are calling. From sunrise cycling rides and horse-riding trails to early-morning fishing, beach days, mountain escapes and weekends spent exploring with family and friends, the return of cooler temperatures signals the start of the GCC’s most anticipated season.

This year, General Motors Africa & Middle East is bringing Chevrolet and GMC together for the second season of Truck Mania, putting the two brands’ distinctive truck lineups at the center of one campaign.

Running throughout September and October at participating dealerships in the UAE, KSA, Kuwait and Qatar, Truck Mania offers 60 days of exclusive, limited-time offers across Chevrolet Silverado and GMC Sierra, Canyon and HUMMER EV Pickup.

One campaign. Two very different reasons to get behind the wheel.

“Truck Mania is built around a simple truth: in this region, no two weekends look the same,” said Mohammed Al-Fayyad, Managing Director, Commercial Operations, General Motors Africa & Middle East. “Chevrolet gives customers the freedom to follow their passions, bring people together and make more of every weekend. GMC is for those who see the end of the road as the beginning of the adventure and want the capability to take on what comes next. Together, the two brands give customers the freedom to choose the truck – and the kind of adventure – that feels right for them.”

Chevrolet Truck Mania: bring every passion along

Not every adventure starts on a trail. Sometimes it starts with bikes loaded before sunrise, fishing gear packed before dawn, a horse trailer heading for open landscapes, a family setting off for the coast or friends turning an ordinary weekend drive into something worth remembering.

Chevrolet Silverado is made for all of it. It is the truck that keeps up with the many ways people spend their time outdoors – giving customers the confidence, space and capability to bring more of what they love along for the ride.

For decades, Chevrolet trucks have been part of the region’s daily rhythm, from city commutes to desert tracks. Silverado builds on that legacy with a lineup that reflects different needs, styles and personalities: the versatile LT, the head-turning RST, the off-road confidence of the Trail Boss and the terrain-conquering performance of the ZR2.

Whatever the passion point, Silverado is designed to make it easier to do more of what you love.

GMC Truck Mania: leave the road behind

For GMC, the off-road season begins where the pavement stops.

GMC Truck Mania is for drivers who do not just want to see the GCC’s landscapes – they want to challenge them. Sand, rock, steep trails, open desert and the routes less travelled become the backdrop for a lineup built around professional-grade capability and premium refinement.

GMC Sierra – Full-size strength, commanding presence and premium comfort for drivers who expect their truck to work hard, travel far and look good doing both. From the edge of the city to the heart of the desert, Sierra is built to go further.

GMC Canyon – Compact, agile and ready to explore, Canyon brings serious off-road capability to drivers who want to take on sand, rock, winding mountain roads and everything in between. It is made for those who see an unmarked trail as an invitation.

HUMMER EV Pickup – The boldest expression of GMC capability, HUMMER EV Pickup combines boundary-pushing off-road capability with all-electric performance. Available features such as CrabWalk and Watts to Freedom add to an experience designed for explorers who refuse to follow the usual route.

Whether it is a sunrise dune drive, a technical trail, a mountain-road challenge or a route that has never been taken before, GMC Truck Mania is an invitation to go beyond the expected.

60 days to choose your way out

Throughout the campaign, participating Chevrolet and GMC dealerships in the UAE, KSA, Kuwait and Qatar will offer limited-time value on select models. Customers can explore exclusive offers across Chevrolet Silverado, GMC Sierra, GMC Canyon and HUMMER EV Pickup, alongside attractive ownership propositions that make joining the season even more compelling.

Offer details will vary by market, model and dealership. Customers are encouraged to contact their local dealer for full information, explore the offers and book a test drive.

For more information, visit Chevrolet Arabia or GMC Arabia. Terms and conditions apply.