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General Motors Transforms The In-Vehicle Experience Across The Middle East With New OnStar Essentials

General Motors Africa and Middle East (GM) is redefining what it means to drive a connected vehicle, shifting the vehicle from a simple mode of transport to the ultimate digital companion. With the launch of the new OnStar Essentials plan across the UAE, Kuwait, and Bahrain, GM is seamlessly integrating customers’ digital lives directly into their dashboards.

For buyers of Model Year 2027 and newer Chevrolet, GMC and Cadillac vehicles, the digital journey begins the moment they leave the showroom, with eight years of OnStar Basics now included as standard. This gives eligible drivers access to the Mobile App, in-vehicle apps like Maps, Music, News, Podcasts and AI Voice Assistant with Google Gemini*. By upgrading to OnStar Essentials, customers unlock an even richer connected experience, including Google Play Store, games, video streaming, an internet browser, and Protect Services, with and included 5G Wi-Fi data.

"As GM marks 100 years in the region, our focus remains firmly on delivering meaningful innovation and unmatched value to our customers," said Luis De La Cruz, Managing Director for OnStar Africa and Middle East. "Today’s drivers expect their apps, maps, and entertainment to move effortlessly with them, and OnStar Essentials brings that connected digital experience seamlessly into the vehicle."

Key Highlights:

  • A Seamless Digital Hub:OnStar Basics brings a range of driver-focused in-vehicle apps and AI voice assistance with Google Gemini to compatible vehicles, making every day journeys more convenient.
  • Standard Connectivity:All eligible model year 2027 and newer vehicles come with eight years of OnStar Basics, ensuring connectivity from day one.
  • Uncompromised Safety:While the digital lifestyle takes center stage, OnStar’s foundational features available through eligible plans, including the 24/7 Human Advisor and Automatic Crash Response, remain a core pillar of the experience.

As drivers* spend more time relying on in-vehicle apps, connected maps, Wi-Fi, and entertainment screens, the vehicle is increasingly becoming the place where daily digital habits continue on the move.

To learn more about the new OnStar Essentials plan, list of vehicles and different offerings, visit OnStar Arabia website.

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